Nurturing Full Potential

87 years ago, Drug Enforcement Administration agent Enrique “Kiki” Camarena was abducted and killed by drug dealers in Guadalajara, Mexico. His death enraged many Americans, and led to the launch of the nationwide Red Ribbon Campaign®, now the largest and most far-reaching drug prevention program in the nation. Red Ribbon is celebrated in over 100,000 schools and communities.

Why is Red Ribbon Week® still so relevant after all these years? For one, the drug problem has not gone away. We live in an addicted society. Got a problem? There’s a drug or pill for that! Every single one of us has been touched by addiction in one way or another. The drug problem and its devastating consequences, unfortunately, are not going away without widespread involvement and participation. As parents, educators, business, religious and civic leaders, we have the responsibility to continue spreading the drug free message. It is up to us to reduce the demand for drugs, particularly among young people, before they become habitual users.

This year’s theme is “A Healthy Me Is Drug Free,” reminding us all that we can achieve our full potential without the use of alcohol and other drugs. I invite you to become part of the solution by taking part in the 28th Annual Red Ribbon Campaign®, October 23-31. Get involved. Enter the National Red Ribbon Photo Contest to spread the word about prevention in your community. Your family can win an iPad and your K-12 school can win $1,000 to be used towards drug prevention. Submit your ideas for the 2014 National Red Ribbon Week® theme. Click here for even more ideas and share it with your friends, family and colleagues. Together, we can make a tremendous impact!

Happy Red Ribbon, Peggy